Our mission is to make beautiful jewellery accessible. Jewellery that not only makes a woman look beautiful, but also make her feel beautiful and loved.


  • Our style is relentlessly modern, yet intensely respectful of traditions.
  • We always look for better and newer ways to do things – from the designs that we make, to the experiences that we deliver.
  • We are open in our interactions with our customers. Our prices and policies are always transparent.

Today our company, Universal Jewels and Diamonds is reputed for our workmanship, exceptional customer service and has made noticeable growth in the diamond industry. Universal Jewels and Diamonds has gone through many ups and downs but we never lost hope and always remained firm with the principles of integrity and positive thinking that played an important role in our way to success.

Our efficient marketing team continues to work to meet demand of each and every customer worldwide. We have built strong relations with our clients all over the world. We have progressively employed advanced technology and machinery at our manufacturing unit to ensure that the company is always a step ahead in terms of quality and efficiency. Our approach towards product innovation has helped the company remain competitive in this fast changing and challenging world.

I like to thank all our key partners, dedicated staff and valuable clients, it is their contribution that Universal Jewels and Diamonds have achieved this remarkable success. We are looking forward to make strong and valuable relationship with new clients with exceptional business services.

Conflict Free Diamonds

we understand that our customers care where their diamonds come from and we share that concern with you. Every diamond we sell is certified conflict-free, assuring you that our inventory was procured through legal sources. In compliance with the Patriot Act, the Kimberley Process, and various United Nations resolutions, the diamonds we sell have been obtained using legitimate means. Further, our internal guidelines exceed government requirements: we have binding contracts with our suppliers, which guarantee that the diamonds they offer to us for sale are conflict-free. We do not purchase polished diamonds from sources, which are not members of the professional diamond trade.

Conflict-free diamonds are those gems, which were not obtained in association with human rights abuses, child labour, violence, or environmental degradation. Although the United Nation’s Kimberley Process only covers diamonds under the control of legitimate and recognized governments, conflict-free goes one step further by rejecting diamonds from governments that trade in diamonds to bankroll their conflicts. Throughout the 1990s, most of the world’s diamonds came from Africa, particularly regions undergoing civil unrest. Rebel armies in parts of Africa were exploiting alluvial diamond fields to fund their wars against established governments, putting people and the environment in the middle of their conflicts. Alluvial diamonds are found just inches to a few feet below the surface, making them easier to mine, but having an adverse impact on the environment. The people working these fields were often very young and subject to exploitation, with some losing their lives or becoming permanently maimed as wars raged around them. Hence, the term blood diamonds came into being to describe these types of gems.